Dave Barter - Great British Bike Rides - 40 Classic Routes for Road Cyclists

Great British Bike Rides Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.greatbritishbikerides.co.uk (the ‘Site’).


This Site is owned and maintained by Vertebrate Publishing Ltd. It was built to support Dave Barter’s book Great British Bike Rides and to provide free GPX files of the forty routes in Dave’s book in return for the user subscribing to the Vertebrate Publishing email newsletter. 


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as ‘Device Information’.

We collect Device Information using the following technologies:

 - ‘Cookies’ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, click here.

 - ‘Log files’ track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

 - ‘Web beacons’, ‘tags’, and ‘pixels’ are electronic files used to record information about how you browse the Site.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


If you choose to submit your name and email address, we share your Personal Information with third parties to help us maintain our website and its service. For example, our website is built and maintained by Little Fire Digital – you can read more about how Little Fire Digital uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

When you enter your name and email address, your Personal Information is automatically added to our Vertebrate Publishing mailing list database in Mailchimp. We do not store any mailing list data locally in the Site. Your subscription information is only added to the Vertebrate Publishing list, and is not transferred to any other Vertebrate Publishing mailing lists. You can update your preferences at any time by clicking the link at the bottom of an email we send you. You can read Mailchimp’s privacy policy here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


We endeavour to minimise the amount of any personal information we might hold about you, and retain this information for as little time as possible. You can ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Vertebrate Publishing, Crescent House, 228 Psalter Lane, Sheffield, S11 8UT, United Kingdom

(Last updated 25 May 2018.)

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Photo: Seb Rogers